Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Friday, 4 January 2013

SEO Terminology Explained: Keyword Research

Keyword Research Defined

is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user sees.)

Keyword research takes into account the amount of times people search for a keyword or phrase, the amount of competition vying for the top rankings, and the relevance to the keyphaase to the business.

For example, Alex’s Pizzeria wants to find out which search terms would help them sell the most pizzas. They start off by compiling some basic ideas: pizza, pizza delivery, chicago pizza.

Once this preliminary keyword research is complete, the terms that have been compiled can be researched using a number of tools, one of my favorites being the Google Adwords Keyword Tool. Once you input the keyphrases you’ve compiled, the tools will help provide you with an understanding of the amount of traffic a given phrase gets and a general understanding of how much competition there is.

Over the course of their keyword research, Alex’s Pizzeria finds out that though there are 246,000 searches for “Chicago Pizza” there are also 98,000,000 results for this phrase. As Alex’s Pizzeria only delivers within a 5-mile radius, there are even fewer searches of those 246,000 that are likely to be sales for their Michigan Avenue shop.

In this example, a term that is more geographically relevant would be the way to go, since most of the business of the pizzeria is walk in traffic. A term like “Michigan Avenue Pizza” would be a great one, since it is geographically relevant to the company.

Tags: Keyword Research

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Thursday, 1 March 2012

Good research: Simple ways to create sensational Images of Blog

This guest post is by Jo Gifford of Cherry Sorbet creative.

Superb blogs attract the attention of the reader, it is as easy as. Your content may be surprising, but if your blog has a terrible aesthetic you are missing alongside a slice of magic to inspire people to enjoy their stay.

2011 Platforms such as Pinterest and insta.gram social media exploded in use, a trend of lifecasting of signaling in a more visual way, which applies to the blogosphere too. readers want that your pages are interesting. More they stay on your site and engage, the most beautiful these statistics look too.

This post provides some simple and easy to create and generate original and superb images for blogs, without the need to be a designer. So, let's get looking good:

She loves or hates, instagr.am is a fantastic way to create stunning images for use on a blog, all of your mobile. I use inkstagram, which uses my instagram sign to produce an easily scrollable (instagram itself is a bit limited in the access of the image). From there, I click the image and copy the URL to add to the blog note. At this stage, the SEO wisdom among you will want to make sure you that your image and text replacement title is changed to something relevant.

Screen captures of images or text may be a tool for easy mounting. If your screen is full of images, text, perhaps a mindmap of the ongoing work, examine the screen capture and it has an image editor for a living and personal illustration for your blog.

I love using Picnik, an image editor online is currently free as a bonus until April, when it is fully taken over by creating Google kit. Picnik both the new Kit Creative in Google + allows images to be resized, added effects (including saturated and lomo effects), the inclusion of the polaroids images and the addition of text too. This makes great alternatives to Photoshop and is therefore easily accessible resources free online, is.

In editing and creating your own images you can have a fabulous blog research position without worrying about Creative Commons licenses or copyright feared, and you did not need be a designer!

Polyvore is a website used primarily for the world of fashion blogs, but it has some useful features for all bloggers. Simply create an account and go to "create a game". Then you can literally drag and drop a multitude of images, including things as computers laptops, post it notes, coffee staining and splash effects, along with all kinds of images of painting. Add text to some policies too much by dragging and dropping text.

Once the game is completed, you can click on the section "published in WordPress". before you go ahead with it, simply copy and paste the code and add to your html section in your post.  Polyvore automatically includes links to products on the whole, but you can deselect the check boxes for the code without the links. That is, the original, fabulous images with a footprint on another site to start!

There are a few great apps available to help you make collages for the inclusion of positions. Currently, I use Picframe for iPhone and iPad that allows pictures of your library to add into collages. You can drag and drop, resize and edit the effects and the edges of the image and also export to instagr.am to add a filter and share your stream or on Flikr.

I also use a manufacturer of collage for larger and more complex collages desktop application, the options available and a quick search google will provide some resources free collage for you. I use an Apple App store called Collage Maker, and I think that it is really very practical and effective.

It's great to take the camera put about with you if you have a. I use a Nikon D40 far places, signs, buildings and all kinds of interest. You never know what may appear which is important for a blog that you write, and you can always in cultures, change images and shape in a collage. With the help of a digital SLR allows a dedicated resolution zoom and crop the parts of images do not so easily with iPhonography.

Creative commons images are images under licensees by the creators to be used with a link of paternity. You can search images using the Creative Commons search tool, which can produce exciting work that you have permission to include on your site. Remember to attribute when necessary even though.

iStock is a fantastic and inexpensive images that are perfect for bloggers. Images and illustrations are purchased in bulk of credits, and web friendly images can be very profitable indeed for the strange post here and there.

Then, go and make creative! Your readers love you, I promise.

OJ Gifford is Designer, editor, Blogger and founder of creative Cherry Sorbet. Working primarily in the beauty, fashion and lifestyle industries, his work spans graphic design print and web, social media management and training, writing and editorial for the and offline publications. You will find his agile blog Diva on Twitter as agile Diva and Sorbet cherry and linked to.

Tuesday, 3 August 2010

2 New Cool Keyword Research Tools Which Are Based on Google

Check out the SEO Tools guide at Search Engine Journal.

2 New Cool Keyword Research Tools Which Are Based on Google

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