How to get Youtube videos categorized for massive traffic

Once you've set your custom channel, it's time to start generating huge amounts of traffic to your videos by optimizing them. It's pretty easy to do. Just need to know what ' actually ' gets real results. Things that will be covered include:

Search by keyword ToolTag keyword/Spy updates from Youtube on competitionTitle optimizationDescription Tag optimizationYoutube Analytics

Let's Start

1. keyword research using Youtube Keyword Tool

Until I learned to use it, never fully used the tool to my marketing campaigns. There are a few things you should know: ' not enough data ' means that the keyword is searched for less than 5,000 times per month. This has been interpreted as generally stay away from, but after research and testing, we know that these are actually good target keywords.

To access this tool, click here: https://ads.YouTube. com/_keywordtool

Which keywords will target?

2. Tag updates to spy on your competition

It is common in the industry to hear phrases like, "SEO is dead" and "SEO is a waste of time" and "Google changes their algorithm too." It is a fact that Youtube has gone through major changes from Google itself. One of the most important changes they have done recently is completely get rid of ' Tag '.

Identifying classified video and copy the tag was fairly commonplace among video marketing. Now the tags are hidden ... unless you press right click on the mouse and ' view page source ' and read the meta tags of keywords. Using this simple strategy allows you to spy on your competition to identify keywords.

3. optimizing title tags

How to properly optimize your Title tags for results? First identify a primary key to base the videos off and then identify a secondary keyword. Then you create a Title Tag that uses both. Display the primary keyword first and then enter the secondary later. Add some effects to make attractive title and you're done with this step.

The following is an example of such:

Video Marketing-5 reasons why you should do Video Marketing today

4. optimizing description

I experienced massive results with my marketing video when I followed this simple trick I am going to teach you.

Put the keyword first in descriptionInclude a link immediately afterWrite a 200-400 Word posts and put the primary keyword of your choice.

YouTube is supporting sites that put more content in the description box. It works wonders. Try it and share your experience with me.

5. Youtube Analytics

To access Google analytics youtube, click here:

http://YouTube.com/analytics

Just by using my YouTube Analytics and make some changes, I have been able to significantly increase my vista. There are some key indicators that you should pay attention to. They are:

SourcesSuggested VideosComments Traffic

Watch one of your videos, then analyze traffic sources. This will tell you exactly what people are typing into search engines and Youtube to find your videos. You'll identify the keywords that have put the Title Tag, this will build trust. The next thing that you want to analyze is the Youtube video suggested. This helps you understand what viewers were watching before you watch yours. While your video may not get a lot of comments, you can still learn from those you've gotten and analyze trends.

Stay updated with all John Chow's tips for making money online and blog entries by subscribing via email. Your email address will be kept private and never shared with anyone.

23 Top tips to the your blog posts make more conversation

This review is the contribution by Marya Jan write of happiness.

Let us be honest; the most blog posts currently provided are just b-o-r-i-n-g.

Boring. Unspectacular. A big fail, when it comes to hold our attention.

The blogger writes about a topic worth without a doubt, but the writing does nothing for the reader. Get involved, or not draw. Although you should be careful, you are not really. She always think on what else out there. Your mind wanders.

The author is not able to make a connection and end of click away you. No wonder, is it?

A small number of people are right, but get. Open your posts with a bang. You are spot on their call to action. Before you know it, you have to read every single word and question unsubscribe me, what happened, for the day.

People like Jon Morrow, and Sonia Simone and Darren himself. They are masters of the commitment. You speak directly to you. Only you.

How on earth do they? How to make them stay, although your pots boil over are and your children cry out for dinner? Turns out that they have some tricks up their sleeves.

Take a look, shall we?

Plan probably heard this advice, but we will take it up a notch here. A to dig a little deeper. It just write meaning as you talk?

Addressing the audience. Imagine, to sit on the table really friendly, and write your post for this. You are allowed to ask rhetorical questions, but to the AHS limit. It makes for bad talk and write horribly.

You say things like: "so you feel attention like nobody..." or "I know craft effective call to action can be really hard."

What have your readers been telling you? Use to reflect some of their language, that you are paying attention.

Some people hardly use. You are right, but this is not, as you talk to a friend. Use not, not, it has make it less stilted. Make it flow better, and human speech sounds.

By that I mean things like "Oh no!" and "Holy Cow!"

Psst! reality television or coverage shows. See, as they keep glued on the set with exclamations.

Their old English teacher was right when she told, that you choose the right word, make alive and interesting and adjectives add your prose.

This is not something that you should mess with. You can get away but to break some rules of grammar. You need to know just what.

Like this. Whether you believe it or not, it's fine to use them even if you not actually say it loud.

But this is not grammatically correct, they say. Now, this is one of those rules.

On most occasions, your writing anything Add. Most of them are redundant, as loud cry, sigh, unfortunately. Use sparingly.

Dig?

Cut back on the use of but. Dramatic.

Reader's Digest is not. So you can. Keep it simple.

Rather than say, however, about or to say, but, in addition to or then. We strive for conversation here. A dialogue to get.

Corporate speak, jargon, marketing Balakrishnan. Call it what you want, if it is incomprehensible, it has to find nothing there.

Let the thesaurus. Stephen King suggests, picking, the first word that comes to mind (in most cases). This is gold.

Start determining how eyes twist, when it happens, in personal conversations?

The same is the case in the virtual world. Hold it; Nobody likes people, the hike.

Consider these options:

A decision I fell vs. decided.Vs. entered your e-Mail we have received your e-Mail.Your response is welcome and we are pleased about your answer.

What sounds better? Decide (or it has to be decided by them)!

You do not really have a conversation, we get it, but it has to come across as a lecture? Keep your paragraphs short. Talk to readers, not on them. Not preach.

"He or she" is in order. No one will say anything, I promise.

Say you write an email to a close friend. What is different about this letter? There is more you more real authentic.

Is it something you would say to someone's face? If not, it would be a good idea to skip it.

Their unique stamp on all your writing.

Exert strong love. Make your brain hurt!

Snarky want self-deprecating, inspiring, lightly, as you push hard...? Carry in your piece. Be consistent.

Say what you mean. Otherwise, what's the point?

Write for the most important person is - your readers. Would you like to be clever or appealing? The choice is yours.

Marya Jan is a blogging trainer for Solopreneurs, owners of small businesses and start ups. Find more of her stuff on happiness write. Don't forget your free eBook 9 new rules of BLOGGING-how to grow your business with little traffic, no connections & limited opening hours access.

View the original article here

What should do every successful blogger before breakfast.

By Julie Carr, this review is the post by Plagtracker.com.

Most people think that breakfast should be the first, what a person does that morning, but that savvy minorities know the time before breakfast can be the most productive.

This is because it is when a person can focus, because they have not encountered that make and distractions that track day the honest citizens.

Here is a way we can use Blogger of this precious time snippet in the most productive and efficient way.

We all have a to do list, but the most effective task lists are posted on the eve.

You show all the tasks you need to do before breakfast the next day ball. When the morning comes, you need to go in the list, one point at a time, until the point, reach the says "Breakfast."

The trick is to consistently each bullet point in turn to complete. Do not try to two at the same time do, or try to change the order. Take on a task will be, until it is ready, then continue to the next.

This is a file where all ideas that come to you during the day. It contains hints and things that relate the research to your ideas.

How to make this file is you leave; You can create a list, or create a folder and different folders for ideas, notes, research, questions and So on.

If you then there a journal of ideas create a Smartphone or tablet, so while you can add to your day.

Once you've added your ideas in the early morning of your ideas journal, you should retrieve your mails.

This is pointed out something, that can interfere with your day. It is also currently what happened while you were sleeping you.

Spend a few minutes comes with five tasks that must now complete.

If you have free time, then but just keep an eye on the time come with a detailed plan. Do you want not have breakfast, to make lunch.

If you have a successful blog, you will receive 24/7 comments. This could be you forever to answer, but a very good way to keep alive the conversations on your blog is a regular on your comments on the answers.

So you must section from a part of your morning, to answer comments. Ten minutes to non-stop comment answer to devote. You get them all, but you get enough, so that you can move the online conversation (poke the fire a little) keep.

You can comment more and give fuller answers to comments of people in the course of the day, if you have time.

We all hate, Java Update, iTunes, WordPress plugins and So on, but it needs to be done. So, do it in the morning.

Select Update something (they are often prompted by your computer), and set in motion, while you cook and eat your breakfast. At the time you're done, you have breakfast, that it should be done.

If you keep your software updated, it is less likely hacked, running slowly or to cause the crash. In this way your "downtime", use (while you eat) very efficiently.

How to use the time before breakfast even set to above a day (or less if you are juggling other obligations) of blogging? Share your secrets with us in the comments.

By Julie Carr, this review is the post by Plagtracker.com. Julie J Carr is a freelance writer. She writes for the new free - to - use plagiarism Checker - Plagtracker. Is keen on new technologies, flavoured coffee and books loves and loves, places to visit, where you can enjoy the last two at the same time. You can send your e-mail [email protected]

View the original article here

Money Bingo Game

Add pennies, nickels, dimes, and quarters. Match money amounts to pictures of heads and tails. Unique, six-way format adapts to a variety of skill levels, and is a fun learning supplement for small groups or the entire class. Also ideal for learners with disabilities and anyone learning English. Set includes: 36 playing cards, over 200 chips, caller's mat and cards, and a sturdy storage box.

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How I Made An Extra $1200 Per Month At Home Using One Free Website

Anyone can do this!

How I Made An Extra $1200 Per Month At Home Using One Free Website is the product of a two-month experiment about making money from home using only one website. I've made money from home and while traveling on three continents during the last five years. I found myself answering so many questions about earning a living while traveling that I decided to write books on the subject. I've written several of them.

I try to actually do as many of the jobs I research as possible. It’s important to determine the real work-at-home opportunities from the scams and the solid, moneymaking opportunities from the time-wasters. In doing this, I discovered a very powerful website that virtually anyone can use from anywhere in the world to make quick money.

How I Made An Extra $1200 Per Month At Home Using One Free Website was originally meant to be a guide book for Fiverr users. In order to test the usability of the website I put up my own gigs as an experiment just to learn the operation of the site and to see if I could generate income using just one website. The experiment was a phenomenal success and morphed into this book about how to make serious money.

This is the step-by-step guide with tutorials and advanced tips to making money online using the Fiverr website.

What makes this website so different than other money-making websites?
- It has an easy learning curve
- It is accessible and useable from almost every country, which is great for buyers and sellers
- All you need is a PayPal account to collect your earnings from Fiverr
- Zero cost to get started
- You can make quick money

Fiverr.com is a two-year-old home business phenomenon that is already paying out millions and is growing every day. It is the most accessible website to make money from home with the easiest learning curve to generate online income.

Anyone can do this! From posting your first gig, you can have money in your Paypal account in as little as seventeen days.

Tens of thousands of people are using Fiverr to easily generate the extra income they need each month. Some people even make a full-time income using only this website.

Chapters include the basics like:
- Fiverr Account Setup
- Set Up Your Gig the Right Way
- 6 Gigs That Just About Anyone Can Do
- Advanced Tips To Success

And chapters with advanced tips like:
- The Strategies Than Earn You More Money
- Gig Promotion Inside and Outside of the Box
- An Article Writing Gig Tutorial

How I Made An Extra $1200 Per Month At Home Using One Free Website takes you from registering at the website to expert-level techniques to increase your income each month. This book shows the details of my own Fiverr success and it teaches you how you can achieve the same success and make quick money based on your own skills.

This free website is paying out millions per week to people just like you. If you are serious and really want to make money from home, you owe it to yourself to get this book now.

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Price: $19.99

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How I Made An Extra $1200 Per Month At Home Using One Free Website

Anyone can do this!

How I Made An Extra $1200 Per Month At Home Using One Free Website is the product of a two-month experiment about making money from home using only one website. I've made money from home and while traveling on three continents during the last five years. I found myself answering so many questions about earning a living while traveling that I decided to write books on the subject. I've written several of them.

I try to actually do as many of the jobs I research as possible. It’s important to determine the real work-at-home opportunities from the scams and the solid, moneymaking opportunities from the time-wasters. In doing this, I discovered a very powerful website that virtually anyone can use from anywhere in the world to make quick money.

How I Made An Extra $1200 Per Month At Home Using One Free Website was originally meant to be a guide book for Fiverr users. In order to test the usability of the website I put up my own gigs as an experiment just to learn the operation of the site and to see if I could generate income using just one website. The experiment was a phenomenal success and morphed into this book about how to make serious money.

This is the step-by-step guide with tutorials and advanced tips to making money online using the Fiverr website.

What makes this website so different than other money-making websites?
- It has an easy learning curve
- It is accessible and useable from almost every country, which is great for buyers and sellers
- All you need is a PayPal account to collect your earnings from Fiverr
- Zero cost to get started
- You can make quick money

Fiverr.com is a two-year-old home business phenomenon that is already paying out millions and is growing every day. It is the most accessible website to make money from home with the easiest learning curve to generate online income.

Anyone can do this! From posting your first gig, you can have money in your Paypal account in as little as seventeen days.

Tens of thousands of people are using Fiverr to easily generate the extra income they need each month. Some people even make a full-time income using only this website.

Chapters include the basics like:
- Fiverr Account Setup
- Set Up Your Gig the Right Way
- 6 Gigs That Just About Anyone Can Do
- Advanced Tips To Success

And chapters with advanced tips like:
- The Strategies Than Earn You More Money
- Gig Promotion Inside and Outside of the Box
- An Article Writing Gig Tutorial

How I Made An Extra $1200 Per Month At Home Using One Free Website takes you from registering at the website to expert-level techniques to increase your income each month. This book shows the details of my own Fiverr success and it teaches you how you can achieve the same success and make quick money based on your own skills.

This free website is paying out millions per week to people just like you. If you are serious and really want to make money from home, you owe it to yourself to get this book now.

Price:

Click here to buy from Amazon

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Use with Lipogaine Big 3 shampoo to ensure the best results.

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Kwik Tek Dry Pak Alligator Wallet

4" wide x 4" longBlue alligator embossed heavygauge vinyl front, clear backAdjustable neck lanyardFor beach, pool, boating, airports, waterparks etc.Holds ID, cash, credit cards, keys, pagers, small phonesMaximum circumference: 7 1/4"

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Xbox LIVE 1200 Microsoft Points [Online Game Code]

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PlayStation®Network Cards fill your PSN Wallet with cash, allowing you to download new games, DLC, and videos, as well as stream movies and music.

Download the latest games and add-ons

PlayStation®Network Cards allow you to download tons of great PS3® Games, PS Vita games, exclusive PSN titles, and expand your gaming experiences with new DLC.

Access your favorite movies and music

Rent or purchase the latest and greatest movies and shows available, and choose from millions of songs and videos to stream instantly to your favorite devices.

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How I Made An Extra $1200 Per Month At Home Using One Free Website

Anyone can do this!

How I Made An Extra $1200 Per Month At Home Using One Free Website is the product of a two-month experiment about making money from home using only one website. I've made money from home and while traveling on three continents during the last five years. I found myself answering so many questions about earning a living while traveling that I decided to write books on the subject. I've written several of them.

I try to actually do as many of the jobs I research as possible. It’s important to determine the real work-at-home opportunities from the scams and the solid, moneymaking opportunities from the time-wasters. In doing this, I discovered a very powerful website that virtually anyone can use from anywhere in the world to make quick money.

How I Made An Extra $1200 Per Month At Home Using One Free Website was originally meant to be a guide book for Fiverr users. In order to test the usability of the website I put up my own gigs as an experiment just to learn the operation of the site and to see if I could generate income using just one website. The experiment was a phenomenal success and morphed into this book about how to make serious money.

This is the step-by-step guide with tutorials and advanced tips to making money online using the Fiverr website.

What makes this website so different than other money-making websites?
- It has an easy learning curve
- It is accessible and useable from almost every country, which is great for buyers and sellers
- All you need is a PayPal account to collect your earnings from Fiverr
- Zero cost to get started
- You can make quick money

Fiverr.com is a two-year-old home business phenomenon that is already paying out millions and is growing every day. It is the most accessible website to make money from home with the easiest learning curve to generate online income.

Anyone can do this! From posting your first gig, you can have money in your Paypal account in as little as seventeen days.

Tens of thousands of people are using Fiverr to easily generate the extra income they need each month. Some people even make a full-time income using only this website.

Chapters include the basics like:
- Fiverr Account Setup
- Set Up Your Gig the Right Way
- 6 Gigs That Just About Anyone Can Do
- Advanced Tips To Success

And chapters with advanced tips like:
- The Strategies Than Earn You More Money
- Gig Promotion Inside and Outside of the Box
- An Article Writing Gig Tutorial

How I Made An Extra $1200 Per Month At Home Using One Free Website takes you from registering at the website to expert-level techniques to increase your income each month. This book shows the details of my own Fiverr success and it teaches you how you can achieve the same success and make quick money based on your own skills.

This free website is paying out millions per week to people just like you. If you are serious and really want to make money from home, you owe it to yourself to get this book now.

Price:

Click here to buy from Amazon

How I Made An Extra $1200 Per Month At Home Using One Free Website

Anyone can do this!

How I Made An Extra $1200 Per Month At Home Using One Free Website is the product of a two-month experiment about making money from home using only one website. I've made money from home and while traveling on three continents during the last five years. I found myself answering so many questions about earning a living while traveling that I decided to write books on the subject. I've written several of them.

I try to actually do as many of the jobs I research as possible. It’s important to determine the real work-at-home opportunities from the scams and the solid, moneymaking opportunities from the time-wasters. In doing this, I discovered a very powerful website that virtually anyone can use from anywhere in the world to make quick money.

How I Made An Extra $1200 Per Month At Home Using One Free Website was originally meant to be a guide book for Fiverr users. In order to test the usability of the website I put up my own gigs as an experiment just to learn the operation of the site and to see if I could generate income using just one website. The experiment was a phenomenal success and morphed into this book about how to make serious money.

This is the step-by-step guide with tutorials and advanced tips to making money online using the Fiverr website.

What makes this website so different than other money-making websites?
- It has an easy learning curve
- It is accessible and useable from almost every country, which is great for buyers and sellers
- All you need is a PayPal account to collect your earnings from Fiverr
- Zero cost to get started
- You can make quick money

Fiverr.com is a two-year-old home business phenomenon that is already paying out millions and is growing every day. It is the most accessible website to make money from home with the easiest learning curve to generate online income.

Anyone can do this! From posting your first gig, you can have money in your Paypal account in as little as seventeen days.

Tens of thousands of people are using Fiverr to easily generate the extra income they need each month. Some people even make a full-time income using only this website.

Chapters include the basics like:
- Fiverr Account Setup
- Set Up Your Gig the Right Way
- 6 Gigs That Just About Anyone Can Do
- Advanced Tips To Success

And chapters with advanced tips like:
- The Strategies Than Earn You More Money
- Gig Promotion Inside and Outside of the Box
- An Article Writing Gig Tutorial

How I Made An Extra $1200 Per Month At Home Using One Free Website takes you from registering at the website to expert-level techniques to increase your income each month. This book shows the details of my own Fiverr success and it teaches you how you can achieve the same success and make quick money based on your own skills.

This free website is paying out millions per week to people just like you. If you are serious and really want to make money from home, you owe it to yourself to get this book now.

Price:

Click here to buy from Amazon

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PlayStation®Network Cards fill your PSN Wallet with cash, allowing you to download new games, DLC, and videos, as well as stream movies and music.

Download the latest games and add-ons

PlayStation®Network Cards allow you to download tons of great PS3® Games, PS Vita games, exclusive PSN titles, and expand your gaming experiences with new DLC.

Access your favorite movies and music

Rent or purchase the latest and greatest movies and shows available, and choose from millions of songs and videos to stream instantly to your favorite devices.

Connect with millions and start playing

Take your games to the next level by downloading the latest multiplayer maps, missions, and characters to play online with friends and tons of other PlayStation® gamers.

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Canon CLI-226 4546B001 Ink Tank-Black

Canon CLI-226 is genuine Canon ink for long lasting, beautiful photos and documents. These inks offer amazing color gamut and color fastness. Individual Ink Tank System increases efficiency. ChromaLife100+ system: create long lasting beautiful photos when used with genuine Canon photo paper. It is black in color.

Price: $13.99

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Southwest Specialty Products 30007C Barbasol Can Safe

Recommended by Law Enforcement agencies around the world! Place container anywhere! Take them with you on vacation Place them in the house ... anywhere!! Your cash / valuables could not be safer then in these diversion safes.

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Melissa & Doug Play Money Set

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A Money Maze Puzzle Bank provides a fun and even challenging way to give a gift of money, a gift card, candy, or any small gift! Put a prize in the Money Maze for your friends, family, or coworkers... but the trick is to see if they can figure out the maze to get to it. They'll have to earn that gift of cash, gift cards or tickets by solving a puzzle. This intriguing clear plastic Money Maze Puzzle has inner compartment that can only be accessed by guiding the metal ball through the maze, which unlocks a trap door. Measures 3 1/2in. square.

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HOW TO MAKE MONEY ONLINE: Learn how to make money from home with my step-by-step plan to build a $5000 per month passive income website portfolio (of 10 ... each) (THE MAKE MONEY FROM HOME LIONS CLUB)

In association with makemoneyfromhomelionsclub.com

NO PRIOR EXPERIENCE REQUIRED. ALL INSTRUCTIONS ARE FULLY DETAILED AND STEP-BY-STEP SO ANYONE CAN FOLLOW THEM EASILY.

Online passive income is the ultimate dream. Making money while you sleep. Everybody wants it.

But is it really possible?

The short answer is "yes."

The longer answer is "yes, but it isn't easy to accomplish."

If it was, wouldn't everyone be doing it?

In my ebook, I give you a step-by-step plan on how to develop a passive income website portfolio and show you how making money online actually works (with links to supporting video lessons for extra clarity).

The specific plan I teach is designed to make you $5,000 per month in passive income earnings, based on 10 websites, with each website having a targeted earnings level of at least $500 each. Once you understand the process though, you can decide to build 20 of these websites, or 100! When you stop is up to you (and yes, there are people making tens of thousands of dollars per month on the Internet based on these concepts - they just love the work and don't ever stop building new websites or expanding their current ones!).

What's great about the business plan that I teach you is not only the income level you will accomplish if you follow through, but all that you will learn in the process. The skills you learn in this ebook will enable you to build all kinds of online businesses and open the door for all kinds of entrepreneurial projects you may have.

Not only that, you will be able to evaluate business ideas much more intelligently once you've gone through this whole process. You will understand the fundamentals of keyword research & analysis, traffic & lead generation, social & affiliate marketing, monetization & conversion testing, and traffic analysis. These skills will help you immensely in ANY business you ever decide to start (online or not, passive or not).

Generating an online passive income won't happen overnight and takes a lot of hard work, but going through the process is completely worth it and having an exact plan of action is the ONLY way to ensure success.

Let me put it this way: if you were offered no pay for six months for 40+ hours of work per week, but after those six months, you got $5,000+ per month for the rest of your life, would that be worth it to you?

If that idea isn't unbelievably exciting to you, then this isn't the business for you.

This isn't a get rich quick scheme. This is a business. Except with this business, instead of trading your time for money (like most jobs), you are investing your time. You work hard now and continue to reap the benefits indefinitely. Building an online business takes a lot of work and a lot of patience, but the rewards can be amazing.

That's the kind of business that I teach you in this ebook.

Price:

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Learning Resources Pretend and Play Calculator Cash Register

3 - 8 years. Kids learn basic arithmetic skills during dramatic play. Solar-powered calculator register holds life-size bills. Features oversized buttons and large number display. Includes play money, plastic coins, play credit card, and activities. Measures 5 3/4"H x 10 1/2"W x 9 1/2"D.

Price: $39.99

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How I Made An Extra $1200 Per Month At Home Using One Free Website

Anyone can do this!

How I Made An Extra $1200 Per Month At Home Using One Free Website is the product of a two-month experiment about making money from home using only one website. I've made money from home and while traveling on three continents during the last five years. I found myself answering so many questions about earning a living while traveling that I decided to write books on the subject. I've written several of them.

I try to actually do as many of the jobs I research as possible. It’s important to determine the real work-at-home opportunities from the scams and the solid, moneymaking opportunities from the time-wasters. In doing this, I discovered a very powerful website that virtually anyone can use from anywhere in the world to make quick money.

How I Made An Extra $1200 Per Month At Home Using One Free Website was originally meant to be a guide book for Fiverr users. In order to test the usability of the website I put up my own gigs as an experiment just to learn the operation of the site and to see if I could generate income using just one website. The experiment was a phenomenal success and morphed into this book about how to make serious money.

This is the step-by-step guide with tutorials and advanced tips to making money online using the Fiverr website.

What makes this website so different than other money-making websites?
- It has an easy learning curve
- It is accessible and useable from almost every country, which is great for buyers and sellers
- All you need is a PayPal account to collect your earnings from Fiverr
- Zero cost to get started
- You can make quick money

Fiverr.com is a two-year-old home business phenomenon that is already paying out millions and is growing every day. It is the most accessible website to make money from home with the easiest learning curve to generate online income.

Anyone can do this! From posting your first gig, you can have money in your Paypal account in as little as seventeen days.

Tens of thousands of people are using Fiverr to easily generate the extra income they need each month. Some people even make a full-time income using only this website.

Chapters include the basics like:
- Fiverr Account Setup
- Set Up Your Gig the Right Way
- 6 Gigs That Just About Anyone Can Do
- Advanced Tips To Success

And chapters with advanced tips like:
- The Strategies Than Earn You More Money
- Gig Promotion Inside and Outside of the Box
- An Article Writing Gig Tutorial

How I Made An Extra $1200 Per Month At Home Using One Free Website takes you from registering at the website to expert-level techniques to increase your income each month. This book shows the details of my own Fiverr success and it teaches you how you can achieve the same success and make quick money based on your own skills.

This free website is paying out millions per week to people just like you. If you are serious and really want to make money from home, you owe it to yourself to get this book now.

Price:

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Canon CLI-226 4546B001 Ink Tank-Black

Canon CLI-226 is genuine Canon ink for long lasting, beautiful photos and documents. These inks offer amazing color gamut and color fastness. Individual Ink Tank System increases efficiency. ChromaLife100+ system: create long lasting beautiful photos when used with genuine Canon photo paper. It is black in color.

Price: $13.99

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Money Bingo Game

Add pennies, nickels, dimes, and quarters. Match money amounts to pictures of heads and tails. Unique, six-way format adapts to a variety of skill levels, and is a fun learning supplement for small groups or the entire class. Also ideal for learners with disabilities and anyone learning English. Set includes: 36 playing cards, over 200 chips, caller's mat and cards, and a sturdy storage box.

Price: $9.99

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Responsive Design is Good SEO

Posted on January 2, 2013 at 12:06 pm by Christy Grant in SEO

You’ve heard of responsive design. You’ve heard about businesses going mobile. You know you need a great mobile site if you don’t have one already. You may have heard many reasons for all of this, as well. Have you heard that one of the huge benefits of responsive design is the mobile SEO value you get from having your entire site and content all under a single URL?

There are many published reasons for going mobile. One that is not mentioned as frequently is the clear benefit you get from simply having one website that lives under one domain name. All the searches that people have done in the past and all the bookmarks and backlinks will still be valid and will count towards your website’s ranking power in search engines. With the focus you’ll need to pour into good mobile design and determinations about how to display content on smaller device screens, you can at least be assured that your entire history of your site will continue to be valuable.

You keep your current domain name, and your entire site continues at the same URL.You do not purchase additional domain names or add subdomains.All SEO value you currently have will continue; you will not have to start over.You’ll have just one site you’re promoting.Using CSS, HTML5, and perhaps javascript, your website will flexibly respond to every user’s screen size, regardless of whether it’s a desktop, tablet, or smartphone.Users will have a better experience with your site, and will like your business better for that.When users share links or bookmark pages on your site, those links will always work – with anyone on any device.If your current desktop site has links from other sites, blogs, Facebook posts, tweets, Google+, and more, those will all continue to work, as well.

The benefits are clear. Maintain the SEO quality of your site even while you go mobile by using responsive design. So don’t wait on either improving SEO or going mobile.

435 Digital’s SEO Director, Carolyn Shelby, is presenting all the SEO basics in the 312 Digital Marketing Class on January 22, 2013. Start the new year by improving your SEO, and go mobile while retaining all of your SEO efforts. It’s a win-win.

Tags: mobile website, responsive design, SEO

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Making Your Website Mobile Friendly Helps Focus Business Goals

Posted on December 10, 2012 at 2:57 pm by Christy Grant in Mobile

You want your website to be mobile. You want it to work well on desktop monitors, on tablets, and on smartphones. You want it to shift in layout and design so that all of your customers get a great experience no matter what device they happen to use.

This seems overwhelming. Why?

Re-designing a site to work well on mobile devices is like moving from a 3,500 square-foot house to a 750 square-foot apartment. Do you still need a table and chairs? Sure. Do you still need a bed? Sure. Do you need cabinets, a fridge, a sink? Yes. You will need most of the same stuff. You will not need duplicates or all of the extraneous pieces that covered walls and sat on floors. It’ll likely be hard to let go of some things and to let go of that space. But what happens in the process?

You notice what is most valuable. You make choices. The things you select for the new, smaller space mean a lot. You might have a new appreciation for them. You might decide that much of the stuff wasn’t needed even in the large house. And friends who come over might find it refreshing.

Not even taking into consideration the capabilities of mobile devices that we don’t have on desktops, the space alone forces a hard look at the goals set for a website. What is the business goal? What does the user need? What is the primary activity to perform on the site? How is all of that best supported?

Mobile is an opportunity to focus. Designing a site to flow well and look good on any device size is an opportunity to improve the site even if no smartphones existed. The fact that they do, and the fact that more and more people are using mobile devices and expect sites to be mobile friendly, makes the need to improve for mobile necessary and valuable for any business.

Tags: Mobile-Friendly Website

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Introduction to Digital Marketing Class

Posted on December 28, 2012 at 9:08 am by Sarah Reid in Classes, SEO

If you’ve been looking ahead to next year’s marketing goals and think that it’s probably time that you focused some energy on digital marketing (hint: It’s been time for several years now), we have some good news for you. 435 Digital’s SEO Director, Carolyn Shelby, will be teaching the Search Engine Optimization portion of an upcoming class entitled “Introduction to Digital Marketing” for 312 Digital on January 22nd, 2013.

This 312 Digital course will be taught at the Chicagoland Chamber of Commerce offices at 200 E. Randolph Street in Downtown Chicago. Each of the class sections will last for 2 hours, with 90 minutes going toward lecturing about the topics from the experts. The other 30 minutes is spent in small groups, where you can talk about how to apply what you’ve learned to your business specifically.

The experts will be covering the following topics:

Digital Marketing First Steps: Discussing content strategy and keyword research.Search Engine Optimization: Introducing SEO, discussing domains, and covering on-page SEO and off-page SEO.Social Media: Learning how to fit a social media plan into your day, find the right audience, go beyond a like, and capitalizing on results.Marketing Analytics: Introducing analytics, webmaster tools, analytics set up, how to benchmark metrics, and creating a dashboard to organize your data.

This “Introduction to Digital Marketing” class is perfect for anyone wanting to learn more about the various branches of digital marketing. Whether you’re a small business owner, an employee charged with running your company’s online marketing efforts, or a college student who wants to be more competitive in the job marketing with additional digital marketing knowledge, there is valuable info to be gathered from this class taught by industry experts.

While you may have missed out on early bird registration, you still have time to catch the advance registration price by January 5th, 2013.

Use the promo code “435Digital” to save $100 off the registration price. Visit 312 Digital’s Eventbrite page to register today.

Tags: 312 Digital, Organic SEO

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Content Marketing Strategies: Repurpose Content with Slideshare

In my last blog post I provided an introduction, definition and guide to one of the hottest topics in the B2B Marketing space: Content Marketing. In that post titled Content Marketing: The Engine that Drives B2B Marketing I noted that you’ll want to consider ways to repurpose existing content to make it more useful; more easily understood or simply more interesting, and that’s true. But there’s another reason to repurpose your content.

Let’s use the Content Marketing blog article as an example. We took the time to research and write the article, and then we made sure it contained the right key words so it would help us for search. We posted the article on our blog, shared it on Facebook, Twitter and via LinkedIn. But maybe you missed it or maybe you’re just not the kind of person who likes to read blog posts.

There are people who would rather watch a video or quickly scan a slideshow, and repurposing the content simply means we take that blog article and create something new, like a PowerPoint Presentation. By way of demonstration we created a Power Point Presentation based on the blog post.

But what can we do with a presentation that will allow us to reach more people? We can use Slideshare!

SlideShare is an online community where you can share PowerPoint, PDF, Video and Webinar presentations. And the site gets an amazing 60 million visitors a month, which ranks it as one of the 200 most visited websites on the internet.

By posting our new PowerPoint Presentation on Slideshare, we offer our potential clients a new way to interact us, we get a second use for the work we put into researching and writing the article, and we expand our reach to the 60 Million visitors slideshare has.

Upload PowerPoint, Video and PDF presentationsSearch for and View presentationsShare your presentations on Twitter, Facebook and LinkEmbed your Presentations on your blog or in your websiteCreate your own Channel just like on YouTubeSlidecast: sync your slideshows with sound

Here is an example of a slideshare presentation summarizing content marketing.

Tags: Content Marketing

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Example of Reputation Management from SEJ

Minding my own business, and doing some trolling very important research, I came across this post from Search Engine Journal.

It appears that SEJ had posted some form of politically charged blog entry regarding the availability of firearms on Google, which turned into a flamewar about firearms and politics.

These types of posts are rarely well received following traumatic events like the shootings of the past weekend, but they are more prevalent than one would expect.

Of note in this turmoil is the effort taken by SEJ to control the situation, they removed the offensive material, apologized to the readership and have allowed open discussion amongst their reader base on their Social Media outlets like Facebook. These first steps are crucial, as most readers will appreciate the opportunity to vent their frustrations and have them addressed personally.To anyone who is interested in how reputation management works, I would suggest following this event at Search Engine Journal

Understanding EdgeRank: Five Ways To Reach More Fans on Facebook“Like” This PostLet Facebook’s Restrictions Motivate You To ImproveFacebook Cover Photo Tips for Your BusinessWhat We’re Reading: Facebook Fans Are Mobile, Google Panda, and a New Baby GorillaWhat We’re Reading: SEO friends, magazine clippings, and Facebook hugsWhat We’re Reading: Facebook Finds More Ways To Make Money Off YouWhat We’re Reading: Facebook Privacy, More Google Algorithms, and Reddit Strikes BackWhat We’re Reading: Wednesday, September 26, 2012The Steady Rise of Social MobileFacebook: 10 ways to engage customersFacebook: how to tag status updates, from ’30 Second Social’How to tag Facebook photos with ’30 Second Social’Google brands a powerful search and share for local bizPrivacy, identity key to NextDoor’s good neighbors strategyLow barriers to entry make Google+ an easy betGoogle is crazy for web sites in TexasFive for Friday on Social MediaHow Intel engages us, spreads brand through social mediaChicago Booth panel talks social mediaHow Facebook Questions can help grow your Facebook PageHow to use Facebook for work and your personal lifeFacebook EdgeRank: How Facebook Ranks UpdatesHow hotels can use social media to help stranded travelersWhy social media was made for family-owned businessesCyberbullying: How parents can prevent it and stop itWhat Threadless can teach you about social media marketingReport: Facebook to launch personal email MondayVideo: Step-by-step guide to Facebook privacy settingsWoman unfairly lost job over Facebook comment, National Labor Relations Board decides#FreeJeansFail: Testing Facebook Deals435 Social Media A-Z: D is for Deals on Facebook435 Social Media A-Z: C is for Count On Your NetworkWhy Your Restaurant Needs a Facebook PageWhy Your Dealership Needs A Facebook Page!What The New Facebook Groups Mean for Your BusinessViral Uproar: The New Gap Logo is a No GoWhy Electronic Stores Need a Facebook Page3 Ways to Measure Social Media Engagement10 Tips for Establishing Your Business Facebook Page Campaign and SetupData Geeks Rejoice! Twitter to Add Real Time Analytics!Facebook Co-Founder Starts Social Network for Non-ProfitsHow Businesses Can Look Out for Social Media Bugs5 Social Media Hot TopicsOMG Guy Uses Social Media for EvilROE: Return on EngagementSocial Media: Join the Conversation!5 Facebook Apps to Improve Your Company BlogFacebook Insights: Make It Work for You!Tags: Facebook, uses of social media

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Understanding EdgeRank: Five Ways To Reach More Fans on Facebook

Posted on December 12, 2012 at 1:36 pm by Julie DiCaro in Social Media

If you’re a brand, or if you manage social media for a brand, you’ve probably noticed a big drop off in the number of fans you reach with each individual Facebook post. While many brands were surprised to find that 100% of their Facebook posts weren’t seen by 100% their fans, most could count on their posts appearing on the pages of somewhere around 56% of their fans at any given time.

All that changed this Fall, when EdgeRank, the algorithm Facebook uses to determine what posts users see in their newsfeed, changed its formula, resulting in a 40% drop-off, on average, in the number of fans who saw a brand’s post at any given time. While brands and brand managers scrambled to figure out to how combat the drop-off in reach, Facebook found itself having to defend charges that it changed EdgeRank in order to force brands to spend money to “promote” their Facebook posts, thereby getting their status updates back in front of a higher percentage of their fans.

No matter Facebook’s motivation in changing the EdgeRank algorithm, the fact is that the current formula isn’t going away any time soon. Luckily, the formula used by EdgeRank is widely known (Weight x Affinity x Time Decay = a posts’s EdgeRank score), and there are some easy things your brand can do to push your posts’ EdgeRank scores higher. The higher your post’s EdgeRank score, the higher percentage of your fans that will see your post.

With that in mind, here are five thing your can do to increase your EdgeRank Scores:

1) Vary the type of content (weight): The first factor EdgeRank takes into account is how often an individual fan interacts with the kind of content you’ve posted. Immediately following EdgeRank’s algorithm change, it appeared that photos were valued more highly than other types of posts, but straight text posts and links have been make a surge as of late. Brands should make sure to vary the kinds of posts to determine which kinds of updates get the most traction with their fans.

2) Vary the times of posts (time decay): Another big factor in the EdgeRank algorithm is time decay: the amount of time between an update is posted and a fan of a brand logs on to see the post. The older a post is, the lower it’s EdgeRank score will be. For this reason, it’s important to experiment with posting at different times of day. Once you know the optimal time of day to post to reach the greatest amount of fans, the better chance you have of increasing your posts’ visibility.

3) Target posts to your demographic (affinity): The third factor in EdgeRank’s formula is affinity. Simply put, affinity is the number of times a fan has interacted via likes, shares, and comments, with your posts. The more often a fan engages with your brand, the more likely she is to see your posts popping up in her timeline. In order to encourage fans to engage with a post, you need to make sure your brand is pushing out content that is targeted and of interest to your fan base. Lack of interest in a brand’s content leads to lack of engagement with a brand’s posts. For example, fashion brands shouldn’t be posting content about model cars, and model car makers shouldn’t push out content on the latest line of Jimmy Choo’s. Know your fan base and give them what they want.

4) Ask for what you want: While EdgeRank has caused many brands to re-think their social media strategy, some of the old marketing axioms hold true, one of the best being the absolute necessity of calls to action. Fans are much more likely to do what you want them to do if you actually ask them to do it. If you want fans to share your content, “share this post!” or “please share!” ” should be clearly stated. Like this post if you agree . . .” is another tried and true strategy for fan engagement. You might be surprised at how effective asking for engagement can be.

5) Have fun: Above all, remember that no one is on Facebook to read an endless stream of brand postings, just like no one watches TV just for the commercials. If brands truly want to stay in their fans’ timelines, they need to be entertaining. Talk about current events, ask questions, take polls, post cartoons. Do whatever it takes to hold the attention and favor of your fans.

Just like in real life, engaging and entertaining others means not talking about yourself all day long. A good rule of thumb to follow is to post about your brand one-third of the time, post about and ask questions of your fans one-third of the time, and post about things that are of interest to both your brand and your fans one-third of the time. While this “Rule of One-Thirds” is easily modifiable to suit your brand’s needs, it’s a good touchstone to keep you on the right path.

Has EdgeRank made it harder for brands to reach their fans via Facebook? Undoubtedly. We’ll probably never return to the days when brands are able to reach 60% of their fans without paying to do so. But, as with all things social media, creativity and flexibility remain the keys to remaining relevant, visible, and worthy of engagement by brand fans.

Example of Reputation Management from SEJ“Like” This PostLet Facebook’s Restrictions Motivate You To ImproveFacebook Cover Photo Tips for Your BusinessWhat We’re Reading: Facebook Fans Are Mobile, Google Panda, and a New Baby GorillaWhat We’re Reading: SEO friends, magazine clippings, and Facebook hugsWhat We’re Reading: Facebook Finds More Ways To Make Money Off YouWhat We’re Reading: Facebook Privacy, More Google Algorithms, and Reddit Strikes BackWhat We’re Reading: Wednesday, September 26, 2012The Steady Rise of Social MobileFacebook: 10 ways to engage customersFacebook: how to tag status updates, from ’30 Second Social’How to tag Facebook photos with ’30 Second Social’Google brands a powerful search and share for local bizPrivacy, identity key to NextDoor’s good neighbors strategyLow barriers to entry make Google+ an easy betGoogle is crazy for web sites in TexasFive for Friday on Social MediaHow Intel engages us, spreads brand through social mediaChicago Booth panel talks social mediaHow Facebook Questions can help grow your Facebook PageHow to use Facebook for work and your personal lifeFacebook EdgeRank: How Facebook Ranks UpdatesHow hotels can use social media to help stranded travelersWhy social media was made for family-owned businessesCyberbullying: How parents can prevent it and stop itWhat Threadless can teach you about social media marketingReport: Facebook to launch personal email MondayVideo: Step-by-step guide to Facebook privacy settingsWoman unfairly lost job over Facebook comment, National Labor Relations Board decides#FreeJeansFail: Testing Facebook Deals435 Social Media A-Z: D is for Deals on Facebook435 Social Media A-Z: C is for Count On Your NetworkWhy Your Restaurant Needs a Facebook PageWhy Your Dealership Needs A Facebook Page!What The New Facebook Groups Mean for Your BusinessViral Uproar: The New Gap Logo is a No GoWhy Electronic Stores Need a Facebook Page3 Ways to Measure Social Media Engagement10 Tips for Establishing Your Business Facebook Page Campaign and SetupData Geeks Rejoice! Twitter to Add Real Time Analytics!Facebook Co-Founder Starts Social Network for Non-ProfitsHow Businesses Can Look Out for Social Media Bugs5 Social Media Hot TopicsOMG Guy Uses Social Media for EvilROE: Return on EngagementSocial Media: Join the Conversation!5 Facebook Apps to Improve Your Company BlogFacebook Insights: Make It Work for You!Tags: Edgerank, Facebook

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

SEO Your Content: 7 Tips to Boost Rankings

Posted on December 18, 2012 at 11:55 am by Christy Grant in SEO

Search Engine Optimization (SEO) for any website content involves many factors beyond the words on the site. There are coding standards, tags, the architecture of the site, navigation, and page titles — many components. Yet when it’s time for you to write a piece for your site — whether it’s a blog post, an update to the About Us page, or any other collection of words — you need to know how to SEO your content so that people will find you.

Original Content

The number one important thing is to write unique and relevant content. Put the most important content near the beginning. Remember that your words sometimes appear out of context, so be specific. For example, instead of writing “snow shovels,” say “North Pole Gear snow shovels.” That helps search engines identify you and helps people know you.

Also, be sure not to duplicate content from other pages of your site or from any other site. Google is highly suspicious of duplication and will penalize your site for this. Always write something original and valuable. Search engine optimization helps people find your content. Providing something of value keeps people on your site.

Keywords

This part goes into the content that you write. After doing your keyword research, use your chosen keyword throughout your content as it naturally fits. You can vary it to use singular and plural versions of the words, use acronyms or abbreviations. Just use it as relevant and as it fits. Those keywords will help Google find your page and display it in the search results, and it will help people click through to your page when they see you have the subject they’re searching.

Page Title

This is the title that the search engines read and that people see when searching a relevant subject. Most likely, you are using a content management system and a portion of the page title will be automatically created. As long as it sounds good, frontload your page title with your keyword or keyword phrase. The page title should be a max of 66 characters, including spaces. Be sure to write it so that it sounds like a title written by a person, rather than a machine-generated string of words.

Meta Page Descriptions

This is the brief description that appears with the page title in search results and helps people decide whether to click the link to your page. It’s a great idea to include keywords, but more importantly, it needs to be compelling. The max length should be 156 characters — or slightly longer than a tweet — with no quotes or non-alpha characters since Google removes those. So write a slightly long tweet and include information not already in the page title.

Article Title – H1 Tag

This is the title of the actual piece you write. This is your heading to alert people to the main subject matter of your article. Be sure it is brief and clearly conveys the main point of your writing. Use your keyword one time within the header and be sure this is in the H1 tag in your page code.

Internal Page Linking

This is your chance to take advantage of all the other content you have on your site, to share relevant information, keep users on your site, and show search engines that your relevancy is strong. It is a great opportunity for users to explore other areas of your site, so definitely offer that.

Be sure to use real and relevant words as the actual links. The words “click here” are generic and not relevant to your subject matter. See the links in this post as examples of relevant words to use as the links to other relevant content. All you need to do is link a phrase that is naturally part of your writing.

Images

Almost all content benefits from having images along with it. Just be sure to always include alt attributes within the image tags. Search engines read alt attributes, and anyone who uses a screen reader can hear the alt text.

Image names are also valuable for having your images — and therefore, your site — found in image searches. Accurately describe each image in the file name and alt attribute. Use a keyword if at all relevant. Use dashes between words, rather than underscores. And do not use non-alpha characters.

So go write about what you know. Write unique content. Be compelling and provide value. With the tips above, you can include the pieces that help search engines show your excellent content to the world, helping people find it and choose to read it.

Tags: search engine optimization, unique content

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

View the original article here

Content Marketing: The Engine that Drives B2B Marketing

Every few years there are ideas that significantly dominate the “internet marketing” discussion. Mobile Marketing and Social Media Marketing are examples, and today the topic at the forefront of nearly every B2B (business to business) marketing discussion is Content Marketing.

David Kirkpatrick, Senior Reporter at MarketingSherpa recently wrote, “According to research from the 2012 Lead Generation Benchmark Report, content marketing was one of the top four channels for lead generation budgets for this year (2012). And, as a less quantitative measure of the importance of content marketing, it was featured in almost every presentation at the recent B2B Summit 2012, whether the main focus was lead gen, email, social media or event marketing.”

At the core of this trend is the fundamental desire for most B2B Buyers to conduct online research before we know they are interested in making a purchase decision.

According to SiriusDecisions 2012 – 70% of B2B buyers’ journey is complete before they ever become a sales lead. Which leads us to the fundamental question: “How do we influence a buyer before we even know who they are? Or if they are interested in our product or service?” For a growing majority of B2B marketers, the answer is Content Marketing.

Despite all the discussion and focus, there can be a lot of confusion around what Content Marketing is, and isn’t.

Content Marketing is not a direct sales tactic. It’s not fast, cheap or easy. Content Marketing is about understanding your target audience, systematically learning what pain they experience, what information they are likely to need at each stage in the buying cycle and then providing it to them, even if that information does not directly relate to your specific product and or service.

Content Marketing is about building a reputation within your market as a thought leader, as an information aggregator and as an industry collaborator. It’s about establishing a connection with buyers by providing information across multiple channels without the expectation of immediate gain or short term sales. Because in the process of helping your market, you are given the opportunity to build trust and respect with potential buyers in the first 70% of the buyers journey.

So let’s say you’re interested in getting started and you’re wondering “What’s the next step? In answer to that question we put together a 4 point list.

· Create a Content Needs Assessment: Reach out to your current clients and ask them a few questions about what information they found helpful or what information they wished they could have found during their purchasing journey. Try to gather information that corresponds to the stages in the buying cycle. You may also want to creatively envision an improved buying journey to provide information or help your current clients may not have considered.

· Audit your existing resources for content: Your website, blog, sales presentations, research and sales collateral materials are good places to look for existing content.

· Use User Generated Content (UGC): Social media networks are a good place to look for unsolicited testimonials and customer experiences.

· Repurpose The Content You Have: Consider ways to repurpose the existing content to make it more useful; more easily understood or simply more interesting. Using information you have to create a SlideShow, or a Video or Podcast are examples of repurposing content.

At some point you will have exhausted your existing content resources and the focus will turn to content creation, which is neither easy nor free.

Daniel Burstein, of MECLABS recently shared this three point strategy for content creation:

“Identify your audience and understand their needs. Everyone, everyone, everyone has pain points.”

“Invest aggressively. Social media, especially blogs, aren’t free, and they’re not even cheap. This may be as simple as investing your time in writing rich blog posts that address those pain points in step 1. It may be investing your Subject Matter Experts’ time on the blog. Or it may go so far as a monetary investment in a brand journalist or social media manager.”

“Focus on helping your customers, not selling. And for this reason…I do not recommend sticking a copywriter on your blog. But if you do, make it clear to that copywriter that the point of the blog is not to sell.”

Unfortunately, as Daniel points out, new content creation isn’t easy and it’s certainly not inexpensive. There is no magic bullet and it will take both time and investment. Because of this we recommend you make plan that identifies your most important content needs, and sets a realistic goal for steady / ongoing new content creation.

Remember Content Marketing is a long term effort and it’s focused on long term gains. Steady consistent progress is best. The goal is to develop trust and name recognition during that crucial first 70% of the buying journey, so that when they are ready to take the next step, they have been nurtured and guided to consider your solution set.

· 70% of B2B buyers’ journey is complete before they ever become a sales lead.

· Content Marketing is how we influence a buyer before we know who they are.

· Content Marketing is about understanding your target audience, systematically learning what pain they experience, what information they are likely to need at each stage in the buying cycle and then providing it to them, even if that information does not directly relate to your specific product and or service.

· Ask current clients what information they found helpful or would have liked during their purchasing journey to identify currently available resources and opportunities for new content creation.

· Mine your website, blog, social media, sales presentations and collateral materials for existing content.

· Repurpose existing content to make it more useful; more easily understood or simply more interesting.

· Invest aggressively in content creation.

· Focus on helping your customers, not selling.

· Make a plan for the consistent production of new content.

Tags: B2B Marketing, Content Marketing

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

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SEO Terminology Explained: Keyword Research

is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user sees.)

Keyword research takes into account the amount of times people search for a keyword or phrase, the amount of competition vying for the top rankings, and the relevance to the keyphaase to the business.

For example, Alex’s Pizzeria wants to find out which search terms would help them sell the most pizzas. They start off by compiling some basic ideas: pizza, pizza delivery, chicago pizza.

Once this preliminary keyword research is complete, the terms that have been compiled can be researched using a number of tools, one of my favorites being the Google Adwords Keyword Tool. Once you input the keyphrases you’ve compiled, the tools will help provide you with an understanding of the amount of traffic a given phrase gets and a general understanding of how much competition there is.

Over the course of their keyword research, Alex’s Pizzeria finds out that though there are 246,000 searches for “Chicago Pizza” there are also 98,000,000 results for this phrase. As Alex’s Pizzeria only delivers within a 5-mile radius, there are even fewer searches of those 246,000 that are likely to be sales for their Michigan Avenue shop.

In this example, a term that is more geographically relevant would be the way to go, since most of the business of the pizzeria is walk in traffic. A term like “Michigan Avenue Pizza” would be a great one, since it is geographically relevant to the company.

Tags: Keyword Research

435 Digital helps businesses build brands on the web. Visit here for inspiration on how to stand out and grow your business.

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John Chow dot Com 2012 Blogging Annual Report

written by John Chow on December 31, 2012

We’re at the end of 2012 and that means it’s time for the John Chow dot Com Blogging Annual Report. This is where I tell you all the cute stats and milestones the blog achieved in 2012. Thanks to WordPress, this job is actually quite easy because they have prepared the annual report for me in a nice infographic.

Some of the highlights from the annual report includes me getting more visitors than a small European country!

About 55,000 tourists visit Liechtenstein every year. This blog was viewed about 9,500,000 times in 2012. If it were Liechtenstein, it would take about 173 years for that many people to see it. Your blog had more visits than a small country in Europe!

In 2012, there were 430 new posts, growing the total archive of John Chow dot Com to 4,734 posts. The busiest day of the year was April 27th with 67,073 views.

I wish to acknowledge the 2012 most active commenters. You guys are awesome!

See The Full John Chow dot Com 2012 blogging Annual Report

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It’s 2013, Time To Update Your Blog’s Copyright Notice

Happy New Year everyone! Welcome to 2013. As a blogger, the first thing you should do in the new year is to update your blog’s copyright notice to say 2013. If your blog doesn’t have a copyright notice, you should add one right away. Many bloggers may consider this a relatively minor issue but from a professional and branding standpoint, making sure your blog has a copyright notice with the correct information is very important.

For most bloggers, this is a simple task of logging into the WordPress admin panel and editing the footer.php file in the themes editor. Find the part that says Copyright 2012 and change it to say Copyright 2013. Because this is done only once a year, many bloggers will forget to update the copyright notice until someone points it out to them.

How To Auto Update The Copyright Notice

Instead of manually updating the copyright notice once a year, there is a simple way to make WordPress do it automatically. Start by Logging into your WordPress themes editor and open the file that holds your copyright information. For most WordPress themes, this will be the footer.php file. Keep in mind that you can only edit a file from the WordPress editor if the file permission is set to writable. If the file is not writable, you will have to FTP in to change the permission, or update the file using FTP.

Find the part with the copyright notice and replace it with the following.

Copyright © Blog Name

Instead of hard coding 2013 into the copyright notice, you replace it with , which will automatically pull in the year from your web server calendar (the “©” creates the copyright C logo). This only works if your server is set to the correct year. If it’s not, you’ll have to contact your web host and get them to adjust the date. In my case, I like to do my copyright from the year the blog started. The code will look like this.

Copyright © 2005 – John Chow, Inc.

Now, instead of trying to remember to update the copyright notice at the beginning of a new year, the blog will do it for you automatically. That is, as long as the clock on the server is correct.

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Dot Com Pho – Feels Like Vancouver Edition

written by John Chow on December 30, 2012

Dot Com Pho Orange County felt a lot like Dot Com Pho Vancouver this week. Not only did we have Stephen Fung from Vancouver visit us, but he brought the rain with him! We were forced to have Pho indoors.

On this edition of Dot Com Pho OC, we have Sally Chow and Lexi Fung kicking it Gangnam Style, Stephen reveals how I helped him make money online, how to make $1 million by blogging, no more bow ties, a ton of veggie, very little meat, and a whole lot more.

Anyone is welcome to join us for Dot Com Pho. Follow me on Twitter to find the time and location of the next one.

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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

This guest post is by Brian Lippey of Guitar Shop TV.

Every blogger wants to offer the best content to his or her audience.

With Guitar Shop TV (GSTV), I set out to create an online community for passionate guitar fans and music lovers around the world.  My goal was to offer the best guitar-related content to my audience.

To achieve this, the GSTV team has filmed over 200 hours of original online TV content. We update our blog regularly—with everything from live performances and backstage interviews, to commentary on upcoming album releases and the latest guitar gear. We tweet. We post on Facebook. We even have an on-site guitar shop.

But audiences today have a large appetite for content! With over 100 million guitarists and countless guitar music fans in the world, it’s important that our content’s fresh, entertaining and timely. Guitar news happens fast, making it difficult to churn out blog posts on everything out there.

Our audience is also very vocal about guitar-related content, as is evident on our Facebook page.

As creator of GSTV, I was looking for a social news platform that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level. We want to engage music enthusiasts, not talk at them.

Our research led us to new social platform, ROCKZi.

ROCKZi is a social news platform that helps us deliver a fun community experience and share relevant content with our users. Unlike other social platforms that draw your readers to their networks, with this one, the traffic is directed to my blog, which gave me increased opportunities to attract more music fans and expand our community.

The platform lets you customize the content so that it really speaks to your blog’s audience. It let us pick a news category that was relevant specifically to our blog. For most websites, a category probably already exists, but if not, you can create one yourself.

We literally embedded the platform on our News page in three easy steps.

I was relived I didn’t need a developer to completely redesign our website—we had it up and running on our blog in about five minutes. The platform allowed us to alter the appearance of the content, so it fit nicely on our news page and matched our web design.

Since embedding the platform in August, we have seen traffic to the site increase by 25%. The average time spent on the page has also increased by four minutes.

Our readers started to come back to our site more often to educate themselves on guitar-related news that had been shared by otehrs in our community. And when they are on our site scanning the headlines, they do more than just read.

The platform comes pre-loaded with social tools that let readers post comments on stories, vote the best stories to the top, or submit their own stories they’ve discovered on the Web about the latest musicians or guitar gear.

So you can see what I mean when I say that this tool gives our site more than just good content.

It’s adding a social experience to the site that is bringing readers back more often to engage with other readers around content our audience cares most about.

We’re getting more traffic than Sturgis in August! And readers can pin, post, Facebook or tweet stories right from the page on our site, allowing them to feel more like a part of the community.

All the interactions between your users and the content that’s shared on your site (votes, shares, comments, etc.) will generate direct links through their social networks that will point directly back to your blog.

Do you use a social news tool on your blog? Have you tried ROCKZi? Share your experiences with us in the comments.

Founder Brian Lippey has a background that combines music and business. In Guitar Shop TV, Brian combines his passion for and knowledge of guitars with his strong business acumen.

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