This guest post is by Jonathan Solis of NutraSol Natural Center.
When the topic of getting blog comments for SEO comes up, your first thought would probably be to get links to your site by commenting on other blogs.
Well, I usually don’t waste my time with that technique, because most comment links are no-follow anyway.
And I want to bring focus to the comments on my own blog.
Having user-generated content on your site has always been an easy way to gain search engine traffic from long-tail keyword queries. Comments are a good source of user-generated content containing those keyword phrases.
For the last two years, I’ve been conducting SEO experiments for all types of websites, ranging from my blogs to local business directories, and I have found that user-generated content from the comments section in my health blogs has increased my traffic tremendously.
The site that’s producing the best results for me right now is the Spanish health blog, Informe Natural. I apologize for using a site in a foreign language as an example, but this is the site I reached my conclusions from, and the idea will apply no matter what language you’re blogging in.
It all started when I began marketing Alpiste Seeds for sale online and featured an article about where to buy them on the Spanish health and nutrition blog. As people found the page, they began to ask questions in the comments section.
Without realizing it, they were adding to my on-page search engine optimization efforts.
They would ask questions with keyword phrases like, “where can I buy the alpiste seeds in Georgia?” and I would reply with another comment answering the question in a complete sentence that contained the keyword phrase.
For example, I would write “you can order the alpiste seeds by the phone and we would be happy to ship it to you in Georgia”. I would continue this technique with all the comments and the results were very rewarding.
I ended up getting a high ranking for the Spanish keyword phrase of where to buy alpiste seeds and also the long tail keywords derived from the conversations in the comments section of my blogs.
This technique made that page the second-most popular page on the entire site after my home page.
How can you do it? Let’s see.
Some people will not comment unless you entice them to. A good technique is to write a call to action at the end of your article that tells readers to feel free to leave any questions or feedback in the comments section of your post.
If you give a prompt response and reply to the comments, other users will see that you are involved in the conversation and they will be more likely to ask questions too.
Make sure you know what your target keyword is before you respond with your comment. This may seem obvious but it can easily be overlooked. Do keyword research to find the words that are used more often by searchers.
As I stated earlier, answering in complete sentences gives you a reason to use your keyword phrases more often naturally, which helps you avoid making it look like a spammy attempt to increase keyword density.
When you reply to the comments, try to reply with questions so that you will get another response and, therefore, more user-generated content.
Leveraging blog comments is an effective way to get more traffic from search engines. They are a great source of long tail keywords which account for about 85% of search engine traffic. And best of all, they are acquired from the users directly.
Do you use your blog comments to boost the search rank of your posts? Let me know in the comments.
Jonathan Solis is the owner of NutraSol Natural Center and Director of marketing for Expert Building Services, inc. He has a Bachelor’s Degree in Business Administration and he also has a blog where he often writes about professional business strategies – Professional Tactics.
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