Showing posts with label email. Show all posts
Showing posts with label email. Show all posts

Wednesday, 27 March 2013

The Three Essential Components to My Online Posting Business: Blogging, Social, and Email

As writers, we’re always under time pressure to complete more. Whether it’s delivering an item or engaging with customers on the new social networking, the blogger’s task list can appear overwhelming sometimes.

I believe a number of that overwhelm originates from the granularity that we tend to check out our work. While breaking large challenges lower into littler ones is a great way to tackle things, concentrating on the small odds and ends in our work can stop us seeing the problem, and also the natural connections between your individual things we’re doing.

Lately on #blogchat we'd attorney at law about where social networking suits blogging. Should you see that question on the really granular basis—”What will my next status update actually cover?”—then it can be hard to determine where social networking might or may not work nicely. But when you consider the problem, you’ll most likely be more prone to request, “Where doesn’t social networking squeeze into blogging?”

Obviously we want a little more direction than that to sort out the best way to invest our time as writers, so today I figured I’d explain a little about my method of connecting blogging, social networking, and email.

Freeway cloverleaf Image by Phillip C, licensed under Creative Commons

Blogging is in the centre of the items I actually do. My blog is my home base and is how I put the majority of my efforts. My blog is really a place that another company like Twitter, or Facebook or G can’t remove from me basically break their tos or maybe they alter their approach. It’s within my control and it is where I ultimately build my logo and community.

My blog is really a place where conversation and conversion certainly happens, but when I needed to title my primary focus in my blog it might be that it's a place that we use to create content that’s helpful to my visitors.

My hope is the fact that each day on my small blogs, I help solve problems large and small in my visitors with the content I produce there.

My blog is really a place that's frequently the very first reason for connection with people. It’s a location where I really hope I’m in a position to create an impact upon them which will bring them for connecting more meaningfully in some manner.

Social networking is really a place that we mainly use for conversation and community. While this stuff also happen around the blog in comments, I've found progressively that individuals wish to connect and converse off my blog.

I am inclined to concentrate on Twitter mainly, but Facebook has progressively be a place where my photography blog visitors go and G can also be growing for me personally in by doing this.

I actually do use social networking for other purposes—I utilize it to drive traffic towards my blog for instance, I from time to time produce content onto it (particularly on G where I frequently think aloud), and that i even promote my e-books onto it every so often too (although I've found it doesn’t convert anywhere near in addition to email—more with that in just a minute).

Each one of these things can be achieved on social networking, however for me it's more a spot for conversation and interaction.

I’ve discussed the significance of email many occasions on ProBlogger—it may be the best element I’ve put into my blogging since i have began out 10 years ago.

Email does a lot of things for me—it’s a terrific way to bring customers, it can benefit with building community and driving individuals to points of engagement, it can also be accustomed to deliver content. However for me its stand-out benefit has existed driving sales: conversion.

Read this graphic which shows where sales in our e-books originate from.

Email conversions on dPS

You can observe here that:

87% in our sales originate from email7% originate from our blog posts3% originate from social media3% originate from our affiliate marketers.

Since we began to write e-books, I’ve attempted many different ways to advertise them, however the top-transforming method each time I’ve examined continues to be email.

Blogging, social networking and email have  become vital facets of my company. I can’t imagine departing one of these simple elements out.

All of them is helpful in a number of ways—in fact, I frequently use each one of the elements to advertise others, when i find they work nicely to strengthen each other.

For instance, when someone subscribes to the e-newsletter on dPS they have an email soon after that informs them about our social networking accounts. Every so often on our social accounts we promote the e-mail e-newsletter, and that we regularly promote your blog posts we publish there, too.

In delivering people backwards and forwards towards the different aspects of what we should do, I've found they be built-into the city. The brand’s recognition develops among a larger audiences by doing this, but individuals’ connections using the brand deepen, too.

In using this discussion one step or two further, tomorrow’s publish examines some good situation good examples of the methods email and blogging could be integrated to aid a effective affiliate marketing, so I’ll have an interest to listen to that which you think about individuals approaches.

And then week, we’ll be taking an in-depth take a look at how writers are utilizing social media—specifically Pinterest—to support their blogging goals.

The mixing of social networking and email with blogging is a nice topical dilemma for several people, so let’s hear your sights within the comments.


View the original article here

Sunday, 30 December 2012

Get More Blog Readers Using Lessons from Email Marketers

This guest post is by Alana Bender.

Bloggers could probably stand to learn a few marketing tips from email marketers.

For years, email marketers have used all kinds of demographic email lists to build up customer bases. They’ve created lists aimed at women aged 40-plus, with kids, driving a family car, and working part-time from home. And there’s a list targeted to reaching those professionals who work in a particular field of industry or service. Another list for guys in their 20's who are single and spend $500 a year on electronic devices.

Acquiring or developing these lists is the first step for a good email marketer. But it takes a bit more than that. Email marketers (or in-house writers) must be skilled in the practice of writing great subject lines (sound familiar?), catchy copy (know what I mean?), and an offer to buy (comments, please?).

Then they have to wrap their message into a great email marketing design, one emphasizing Buy now buttons and with a mobile-optimized view that’s readable on both Android and iPhone. Without a compelling visual to back up the content on offer, a particular marketing promotion might fall flat.

As it stands, email marketing isn’t fading away as a marketing tool. In fact, it’s likely growing in usage. Internet research firm eMarketer points out that email volume and revenue increased over the previous year. And customer retention and acquisition are leading priorities for marketers.

What does all this have to do with blogging, you might ask? Well, the same touch points that make customers respond to emails are the same touch points provoking your readers to comment on a post and/or email.

Simply put, customers reply to emails because they’re interesting and relevant to the customer. If a customer regularly purchases school supplies from a local small business site, the likelihood is that this person will be open to new, interesting emails about new school-focused items.

The same goes for blogging. If you write regularly about a topic that amasses a large amount of comments, why not return to that topic (if possible) on a monthly basis? You have proven the relevance (check) and interest to your readers (check) of that particular topic. Come back to it.

As a pro blogger, ask yourself these questions:

How do I reach my customers (readers)?Where do I look for new customers (readers)?What tools do I use to retain these current readers, and what tools do I use to find new readers?What can I learn from pros in the email marketing business?

If you’re unsure of how you’re building your base of readers, or you’re just blogging away happily without an idea of how to gain new readers, then maybe the lessons of email marketers will apply. That’s what we want to focus on in this piece.

There are email marketing tips that easily transfer over to your blogging strategies, to help build readers, find sponsors, and grow advertising. And, with the ease of email marketing software programs, you can learn how to create a great-looking email to help find new potential readers, and use repeated emails to turn an interested reader into a daily subscriber.

Let’s look first at creating a smart email marketing list for small business or blog sites. How can you get your site out to interested readers or customers using good email marketing practices in the most effective way possible?

In the presentation mentioned above, eMarketer suggested several key ways that email marketers can increase their success with finding new customers and retaining existing customers.

Personalization helps build relationships. We all want emails to be personalized to some extent. Sure, it doesn’t always mean, the Dear (Your name here) email will be fantastic every time, but it beats a completely anonymous email send.

You can do the same thing with blog posts. Address a topic you absolutely know is near and dear to your readers’ personal interests, or be open and transparent on your own blog about a personal issue that you feel might be applicable to others.

You’ll see that getting to the core of an issue at a blog can be a boon for social media pass-alongs and comments at your site.

Good email marketing software can help develop a professional and effective marketing campaign, to help you win over new readers for your blog. Most email software packages feature options to allow you to design and create an attractive email. You can fully import already-developed landing pages from your site right into the email template or use one of the email templates to create a new design.

Draw in new blog readers with pictures, video clips, background images and audio clips in your emails.

Can you customize landing pages at your blog? Sure you can. Offer a special deal or discount to existing readers (or use new subscribers) on a personalized landing page the reader can go from a link in the email directly to a page for the discount. One-on-one communications rule here.

Have you ever found who reads your blog, and more importantly, why they read your blog? Take a chance to survey readers once or twice a year to get to know some general knowledge about who they are, what work they do, and why they read your blog.

Learning why a large portion of readership cares about what you do can inspire you to blog more frequently about issues that matter most to readers.

Let your blogging tone of voice be unique (all your own) and uniform (consistency is key). When readers see that your blog has a good release consistency, that it’s well-written, and more prepared than not, they’ll respond to your blog’s direct emails for special offers and joy.

As bloggers, we all know the value of a consistent readership. Our readers not only keep us on our editorial toes, but help to serve our content with tips, ideas, and suggestions throughout the year. So it makes sense that we should continue to look for ways to keep existing readers on board, while using techniques from email marketing pros to acquire new readers.

How is your blog working to acquire new readers? Are you using customizing your email content? Are you developing special landing pages for new and existing readers for discounts on reports and case studies? Can you use your reader data to bolster your editorial efforts? Let us know in the comments!

After getting my Computer Science degree in NorCal, my interest in writing about technology took over and I started freelancing for various blogs and publications. I love the beach and Apple products!


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Saturday, 29 December 2012

7 Surefire Ways to Make Money from Your Email List

Cemmerce – Where Content Meets Commerce

How many times have you heard that “the money is in the list?”

For me, I’ve used it over a gazillion times in my content but slightly paraphrased.

For instance, I don’t think you can make money by collecting any kind of leads.

And even if you capture the right emails, it’s no guarantee that you’d make money from such a list.

I don’t know where I first read this line, but I agree with it 100%.

The money is in the list

It says, “The money is not in the list, but in the relationship you build with the list.”

In other words, you’ve to be actively involved in turning cold leads into customers. I’ve seen bloggers who had over 10k email subscribers, but they’re still broke – whereas, a new blogger with less than 1000 responsive subscribers makes a lot of money from that tiny list.

But this post isn’t about building relationships with your list subscribers. I’d talk about that aspect next time.

For now, here are 7 surefire ways to make money from your list members. Directly or indirectly, you should benefit from your email list – let me show you how…

The first legit way to profit from your list is membership site. Who doesn’t want a recurring income?

The only way you can eliminate the struggles for more money online is to channel your efforts on passive income. Membership sites usually bill customers monthly.

The initial hard work you put into this model can generate $1k – $20k from your email list alone, depending on how responsive your list members are.

Make sure that the membership site offers great value, which can’t be accessed for free elsewhere.

It’s true that nothing is new on the internet including the information on a membership site – but if someone must invest into your program every single month, there must be a strong reason – “what’s in it for them?”

If you’re a wordpress blogger, then there are products & services you have been using that work. Such as web hosting, autoresponder, social media tools and the likes. Now that you’ve an email list, you can make money by recommending such offers.

It’s simple actually – so don’t complicate it. You’d make a lot of money if you create a short video that lays out the step by step process of using a particular product.

Please don’t recommend programs that didn’t work for you. Your list members already have a level of trust for you – don’t adulterate your brand image for a few bucks.

If you build a free email list, it can be difficult when you try to sell them a product. But all hope isn’t lost.

You can promote cost per action offers and earn a commission from your referrals. For instance, auto insurance companies are looking for leads, not initial sales.

They can pay you $2 – $20 to refer your subscribers to their services. To get paid, the person you referred to their site must sign up, click on the confirmation link the CPA Company sent her and that’s all.

These days, a simple survey, tweet or Facebook like from those you referred can generate commissions for you. To me, this is better than AdSense or pay per click offers. Do you agree with me?

When I first started affiliate marketing, one time offers (OTO) generated a lot of sales for me. I could recall the day I earned $294.93 from clickbank, just because my OTO salespage was catchy and valuable.

And you can activate OTO offers into your landing page easily. Rather than redirecting subscribers to a thank you page automatically, send them to a page where you’ve a PLR (private label right) products.

Yes, OTO works perfectly when you use PLR products that are hot, with beautiful e-covers and well-written copy. You can send the OTO page to your email list and hopefully, you’d make extra income easily.

As I write this, I’m working on my own product. It’s going to be an e-book and I plan to launch it in the first quarter of 2013.

Of course, my subscribers would be the first to grab the “early birds offer” at a reduced cost. You should consider selling your own product for more passive income.

If you’ve been a blogger for 3 months, I see no reason why writing and selling a short valuable report or e-book is hectic.

Your blog posts can be compiled, organized, edited and spiced up. It takes creativity to become a product owner – not years of hard work.

BTW: you don’t have to write your e-book yourself, you could hire a professional ghost writer to help you.

Maybe you’ve written more than 50 blog posts already, which sits dormant in your archive. The truth is, you’re wasting the content, instead of turning it into money balls.

Besides, having your own product gives you an edge – builds your credibility as a true expert and could help you get speaking engagements.

Internet marketing is changing so rapidly. Few months ago, one of my email subscribers contacted me to write for him. That was it, I’m still with this client and he still receives my newsletter.

When you send a product to your list, below your signature, add a P.S. A post script is vital because it can help you summarize what you do.

If you’re a freelance web developer, writer, virtual assistant and so forth, inform your subscribers about it.

Your list members are humans – they’re not pieces of scripts. For this very reason, they can hire your professional services.

You need to understand that being a freelancer wouldn’t bring passive income at the surface – it takes hard work to make a living freelancing. But if you work hard like me, you can make $3k – $10k monthly.

Can you offer a premium email course? I know that you’re a rare gem waiting for an opportunity to transform lives around the world.

The truth is, thousands of people on your list are waiting to give you their money, only if you can proof your worth.

A premium email course can be on any topic. For instance, if your list members are mostly beginners to affiliate marketing, you could charge $12 – $99 or more to teach the basics of making money from clickbank.

You must be good at what you do. Sharing the best content via videos, podcasts, articles, blog posts and slides can bring more money to you.

There you’ve it, the seven surefire ways to make money from your list.

The bottom line is to build a strong relationship with your list members. Once they know you and what you’re capable of doing, you’d make more money online marketing to them. To reach your target audience easily, and make more money, use my guest posting service.

What do you say? Have you started building your email list yet? If not, what’s stopping you? Share your view in the comment below…

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

Monday, 12 March 2012

Best results Email... Instantly!

This guest post is by Onibalusi Bamidele of YoungPrePro.com.

Let me be straightforward with you: I'm no. email marketing expert and I don't plan to be soon. Aim email marketing is just so important to my blogging that I can't ignore these very important technical.

If you've been following Darren for more than a few months now you will have noticed how much emphasis he places on email marketing for bloggers and how important it is for his business. The same is the case for most top bloggers I know.

Email marketing is also an integral part of my own blogging business and as a result, the moment I notice something wrong with my email marketing, I look for ways to fix it. Almost ever I'll be giving tips in this article I discovered by accident. some I discovered by reading the results of others and testing them for myself.

Here are three practical ways bloggers can get more from their email marketing efforts-rapidement!

The first step is to always use a call to action in your email. It took a me long time to discover this, but the moment I did there was a difference in my results.

I know you might have already read a lot of email marketing articles about calls to action, and are already thinking you're getting it right. But before you skip this section you need to realize that there is a difference between a "call to action" and a "call to action".

The basic idea of a call to action email is to focus your email is getting subscribers to take a particular action, and including text that encourages them to do so.

A mistake most people make, though, is to use a call to action and then paste the link below the call to action.

That was what I used to do, too, but I recently started linking my calls to action text to the specific link I want subscribers to click, and I saw an increase in clickthrough rates of over 50%.

In other words, instead of using a call to action like "Visit YoungPrePro to learn more at http://www.youngprepro.com", I changed the text to something like "Visit YoungPrePro to learn more!" And that increased my clickthrough rate by over 50%.

One thing I used to worry about, though, is the fact that some of my subscribers will get the text version of my emails and won't be able to click on the link. In my own experience, the number of such subscribers is very few and the results you will get from an active call to action will far outweigh those lost opportunities, so there's no need to worry about that. If you want all your subscribers to get your messages, you can include a sentence asking people who receive the text version of your message to read it online in HTML.

Also, make sure your emails only contain one call to action. When it comes to email marketing, giving people too many options won't be effective so make sure every email you send is only centered on one action you want the subscriber to take.

It's okay to include two links in your emails as long as they're focused on the same call to action. The more you're able to remind subscribers about the action you want them to take, and the easier you make it for them to take that action without having to scroll down or up, the better.

In other words, it's okay to include your linked call to action more than once in an email, as long as they lead to the same page.

I know, there has been a lot of debate about this online, and the majority are in support of sending a text-based email, mostly due to the fact that there are text-only subscribers on their lists. But in my own experience, switching to an HTML email template increased the results I'm getting. I'll explain!

One major problem I recently started to record with my email list were high unsubscribe rates-even if I sent an email packed with value. I started to wonder what was wrong.

The problem was that most people are unsubscribing because they'd forgotten who I am - and it doesn't help if they don' t receive any email from me in almost a week. Even though I never intended for an HTML template to help, I was surprised by the results.

On average, with text-based email I get around eight to ten per email unsubscribes, but with a custom HTML template that figure has reduced to two unsubscribes.

Most people will think this is a fluke, and has something to do with my message, but let me explain the idea behind it.

Having an HTML template that is designed the same way as your blog template helps reinforce your brand to your subscribers. As a result, no matter how long it's been since you sent your last message, they will remember you once they see that template. Text-based emails can also get boring-especially when you consider the fact that most people get dozens of them daily.

Having a custom HTML email template helps you stand out-it places your brand in your subscribers' inbox and ensures no one else can copy your approach.

One important consideration, though, is that you should make sure your email template is a custom one, not the default one most ISPs provide you with. The main effect of the template is to remind subscribers of your brand-and their reason for subscribing-whenever they open your emails. So your email template must be exactly the same as your design blog.

Link shorteners like bit.ly and tinyurl.com are becoming increasingly popular, and why shouldn't people can't use them-especially since they make links handy and easy to track?

The problem with link shorteners is that their advantage is their disadvantage. Instead of having to include one long ugly link in an email you can easily shorten it to a few letters and enjoy the ability to track clicks to it.

The problem is that email spammers also know this, and are now abusing link shorteners. They send spam emails to people who never subscribed to their lists, using shorteners to cloak their links and track results. As a result, most of the popular link shortening services have been blacklisted by email servers.

In other words, using one or more of the popular link shortening services will increase the chances of your email not getting delivered to subscribers' inboxes.

AWeber recently published a list of the link shortening services that have been blacklisted, and where they were blacklisted, so make sure you check it out!

If you don't want long links in your emails, you might want to create your own link shortener, or always link your calls to action to the actual links you want users to click.

Email marketing is still the most effective way to get your message across to your readers, especially as a blogger. Here I've shared three tips that gave me an instant boost in my email marketing results.

What other email marketing tips do you think we should know? Share them with us below!

Onibalusi Bamidele is a young blogger and writer who helps people learn to write for traffic and money. Visit YoungPrePro.com to learn what he has in stock for you and also follow him on twitter @youngprepro.

5 Things to your subscribers on today by email

I am a strong advocate to build a list on your blog, then do the most. A list of email subscribers is a benefit to any blogger who wants to build their presence, if you are monetizing your blog or not.

Often, new bloggers tell me they want to find readers and more experienced bloggers are always eager to continue their blogs more, rather than see the plateau of readership over time. Your email list can help you to these two challenges.

Today, I wanted to share some ideas for the list of the five different unique emails, you can send to the email that you created on your blog. Any stage of the life cycle of blogging you are, or number of subscribers you have, or how much time he could like you by email the last, I hope that these ideas will give you a few thinking - and perhaps some elements of the action of your list to do.

Reward your customers with a free gift, it is a good thing to do, no matter how long they subscribed. While many bloggers can give a white paper or a special download to encourage visitors to join in the list in the first place, that is no reason to not to offer periodic gifts to your subscribed members, too.

Beginning of bloggers could create a special piece of content to - it may be a free PDF guide for some aspects detailed your topic, or a link to a video in which share you some special secrets that you think readers will want to know.

More experienced bloggers can provide samples of products - anything from a free chapter of your upcoming ebook, a free personal consultation of 15 minutes with your company.

Tip: Be generous with your gift and do not forget to point out that it is an exclusive subscriber, so that your subscribers feel that you like them especially.

When was the last time you asked your readers? When we think of investigations, most of us imagine questionnaires, but not a not a "survey" includes multiple choice questions, or even several questions.

For example, you could send a personal email to your list of subscribers for their comments on the change that you have taken, or that you are considering, to your bog:

a design change or new UpdateA product or service ideaa post particularly well hosted, that you think the construction into something more.

Not to neglect other issues, though: you might ask recommendations for service providers, for example, if you are not sure which can help with certain aspects of your blog or your business.

Ask your subscribers for their opinions and assistance is a very powerful way to gain commitment. It can help you to deepen the links that your subscribers feel with you, because it shows that respect you their opinions and need their support. It also shows that your email list is not only an exercise in marketing.

This idea can easily be linked to some of the other that we already studied. Using your list of subscribers say something important, it is a great way to highlight the benefits for them not only to be on the list, but to actually take the time to open and read your emails, too.

What can you tell them?

your plans for the blog, your offer, or a conference or an event related to your nicheyour thoughts or advice on a development in your niche (which you can also have discussed in a less detailed blog) additional tips or information about a position that was particularly popular on your site, or the readers had lots of questions.

You can probably come up with many ideas for your own blog, depending on your niche.

If there is news in your niche - a product launch, perhaps, or the announcement of a any - why not send your subscribers with some type of inside scoop you have put together specially for them? Alternatively, you could share with them a special look that you have acquired in the course of your research daily to your blog.

Yet again, the information you send could be summarized in a post to blog on your site, but make sure that your subscribers get the version full, thorough, special offer or a different point of view. Don't forget to take the importance of being a Subscriber clearly the quality of your shipment information.

Tip: Take care if you are announcing a special offer or the launch of a product for which you are affiliated. If your subscribers did not expect to receive equipment sale in their subscription to your site, they could well be taken aback. Walk slowly as you start, it is probably the best way to go. Over time, however, you will have an idea of what interest your readers, which will help you target offers to them.

A direct invitation is a great thing to extend to your subscribers. I found that a personal invitation to my subscribers can do a lot to encourage involvement and build the report. It is also very clear to provide the value of your tribe.

You may invite your customers to:

comment on a post that has been something of an experience or a rupture of the routine for youget contact you by email or social media (particularly useful if you have a specific question that you ask or you have just launched a new network of social media presence) take place in a new service program you are beta testingtake a special offer that you are only at their disposal.

Make sure that your invitation is sincere and the event or offer you are invites subscribers to be part of something that you, personally, from behind. These people are the most loyal of your readers, and the goal here is to strengthen and deepen this loyalty, not undermine.

These ideas should help get your creativity flowing. I am interested to hear how established your blog is that you do with your subscribers to the email list. Let me know in the comments.

Sunday, 11 March 2012

How to boost your list of email in 4 steps

Wanna make money with your website?Original Post: How to boost your Email List in 4 steps

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Wednesday, 4 August 2010

Anyone else find answers E-mail Auto Useless?

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11 Email Marketing Alternatives to aweber

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Anyone else find answers E-mail Auto Useless?

Original Post: Anyone else find answers E-mail Auto Useless?
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Thursday, 1 July 2010

Email marketing : 7 metrics pour mesurer l’efficacité de vos campagnes

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Wednesday, 23 June 2010

7 Easy tips to your email list growth

I came about this amazing video of my friend Gideon Shalwick. In the video Gideon shares seven methods that he used to help create a huge mailing list. As we all know, the money is in the list. Fully 2/3 of my blog income comes from my list. Anyone not built a list gives a ton of money on the table.

Listing is so easy now than it was when I started. Services like aweber well enough automated the entire process. Above all, it is less average expensive today than ever. You can start you list with aweber today for only $ 1 for the first month and aweber ensures even dollar.If you cannot make your dollar return after one month, send aweber an email and they will give you Cashback intégral.Je who had ever when I was a start!

AWeber provides infrastructure to host your list, but it is always your growing it.These seven buildings of Gideon list tips will help you to do exactly it. make sure you watch the video at the end because Gideon reveals a secret of very large il.Vous can guess what it is?

Click here to download the free report

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