23. Jul, 2010 
I’ll admit that I have a love/hate relationship with Twitter. I LOVE that Twitter is hyper effective tool to grow our online friends/fan bases and get content to go viral. I HATE that Twitter is constantly not working due to some unknown technical error.
After having to shut down for 12 hours on Monday due to a database error, Twitter is tired of all the technical issues too, so they’re opening their own Data Center in Salt Lake City, Utah. (sigh of relief)
Until now Twitter used NTT America’s data center where they did not have full control over their network and system configurations to meet their very specific needs.
Here’s what we should be able to expect from Twitter having their own data center.
1- Twitter is tacking on new users at an ever increasing pace, one of the reasons Twitter can’t seem to stay up and running. A new, dedicated data center will allow Twitter to configure their data center to handle the growth. (the extra power will help as well)
2- With events like the World Cup, people Tweet A LOT more and Twitter has been pretty shaky trying to handle the massive amount traffic. The increase power of the new database will enable Twitter to facilitate way more Tweets with out interruption.
3- Twitter has had to shut down a lot of applications to conserve space and power to keep up with everything. The new data center will give them room to expand their applications and push their new Ads layout.
The data center’s potential positive effects are all great, but even Twitter engineer, Cozzatti, stated that “We frequently compare the tasks of scaling, maintaining, and tweaking Twitter to building a rocket in mid-flight,” meaning that this could all take a bit to fix and straighten out.
Do you think Twitter is yet to reach it’s full potential as they still struggle to find a way to accommodate all their new features and users? Comment Below, I’d love to hear your thoughts.
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