Monday, 12 July 2010

The first principle of salesmanship: dollarization

At this time, everyone is a seller. If you are a blogger editor or web, you need to sell your content to your visitors and banner placements advertisers. If you work in a company's marketing department, you need to sell your ideas and work with your boss. If you are a freelancer, you need to sell your services to clients. Therefore one and so forth.

If so, learn of salesmanship was not right, poorly?What of the salesmanship first principle, you know it? it is called dollarization, and in this article, I'll explain how it works.

Dollarization means a value of the dollar on your offer.This means to explain to your clients (or drives or anyone boss you are trying to sell to) worth how much that they buy to eux.Pas value in terms of satisfaction, feelings or one of these words $ abstraites.En things!

If you are familiar with this principle, you will be selling the more easy to sell on Earth: money.

It is true that you can sell money. What happens if I told you in paying $ 99 today you could receive $ 300 in a few months? All I could back up and view the credibility, you would take my offering on-site. This is what dollarization everything.

You want to see a concrete example? Check the video on the homepage of the Blog Profit Camp.You'll notice that John uses the dollarization of ce.Fondamentalement principle, he explains that, by joining the training program, you will learn system it uses to do as much as $ 40,000 per month blogging. Training program costs $ 397, but I am pretty sure that John will sell 150 spots very soon. How to? Because people don't perceive the 397 $ as a cost but as an investment. Members will invest this amount of money to make an amount still pleased in the months and years to come.

And don't get the wrong idea.You do not need to sell an online marketing program or a stock investment guide to your offre.Nous dollarize will choose something as far as possible. Say combinations of measurement. How is you would dollarize this offer?This is simple: tell your prospects how they can obtain an increase or a promotion by looking sharper and more confident at work.Better yet, find or market research Board, i.e. the connection between port of high quality and measurement successfully as managers on their career combinations.You could even run a campaign based on the results.

We will choose a more concrete example maintenant.Que happens if you have a blog and you are trying to sell advertising space? you could dollarize your offer on case studies to illustrate the dollar value of your advertising spots to potential sponsors.First, you need to track the number of clicks and generate sales of your banner, spots on average.Suppose that a 728 × 90 classification generates on average 1000 clicks and 15 sales per month (1.5% conversion rate) and a button on the sidebar 125 × 125 generates on average 300 clicks and sales of 5 per month (a 1.6% conversion rate) .If you were then approached by a company selling a product of $ 50, you can submit your case study and concluded:

My spot 728 x 90 will make you $ 500 per month ($ 750 revenue under $ 250, which is the monthly cost of the banner) and will do you with my spot 125 × 125 $ 150 ($ 250 income less $ 100 which is the monthly cost of the banner) .donc how much money want you to advertise on my blog?

If you can dollarize your offer, your work as a seller is half done.

Daniel is the owner of DailyBlogTips.com.Récemment, it launched a new project to help those who want to build their first site, called HowToMakeAWebsite.net.Il is a free eBook available, so check it out.

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