Thursday 1 July 2010

Tweets Being Used As Currency

Traditional advertising doesn’t have the viral capabilities of social media primarily because it doesn’t provide a platform where consumers can immediately respond and share. Most marketers out there are turning to social media for sales promotions long before traditional channels.  We all want our products to go viral, right?

One company is recognizing this trend shift in advertisement and they’re going one step further by valuing a single Tweet as sufficient payment for one their products.  Simply put, if you tweet for their product, you get it for FREE.

Social media promotions have become so valuable that this is now a viable and profitable advertisement option.  The best-case results of accepting Tweet Payments: one tweet by a customer could potentially generate many more tweets or even a few sales.

In the end you pass up making $27 or $97 dollars and in return you get your product exposed to many more consumers who in turn may decide to make a Tweet payment.

See the viral momentum building?

I could see this tactic serving as a great pre-launch momentum builder. Give away a lower valued product and let Tweets do a lot of the legwork for you.  This is could be especially powerful for those of you without any large affiliates.

Would you be willing to accept Tweet payments to help your products go viral?  Comment Below.

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