IBM Acquires Coremetrics: Companies Acquire Better Web Analytics

IBM has historically been known as a hardware driven computer Tech Corporation. They’ve had their hand in a few different fires in the past, but a new acquisition by IBM is pushing them head first into web analytics.

IBM just acquired Coremetrics, a web analytics and online marketing optimization company.

May not sound like a big deal, but it is (whether positive or negative).  Web analytics have always been steps behind traditional business analytics.  The problem found with most web analytic solutions is they leave you with a ton of unstructured data that you don’t really know what to do with.

With that said, here’s what IBM is attempting to accomplish by acquiring Coremetrics.

Coremetrics will create web analytics that allow companies to use a cloud-based delivery model, which in turn gives companies real-time information from customer interaction whether it be through internal functions or social media networks.  In the end, companies gets faster results that lead to more targeted marketing campaigns.

The advancements that Coremetrics can provide will ultimately lead to more accurate and relevant web analytics.  If this is true, online marketing efforts should greatly benefit from getting the information faster and more organized.

I know there are some out there that don’t like to see the acquisition of small companies by large corporations. What do you think of this move by IBM? Comment Below and Let me know what you think.